Orlando, FL — January 14, 2026
EverSmith Brands, a B2B commercial services franchise platform backed by The Riverside Company, has named Justin Ghadery its new Chief Executive Officer. Ghadery stepped into the role on January 1, 2026, bringing with him more than a decade of hands-on experience across franchising — as a franchisor, a franchise owner, and a senior leader within private equity-backed organizations.
Ghadery most recently served as President and Chief Operating Officer of EverSmith Brands, a position he held since late 2024. He now takes the helm of a platform that spans seven brands, more than 700 territories, and over 300 franchise owners nationwide.
“With a differentiated B2B platform and a portfolio of best-in-class brands, we are well positioned to continue scaling with discipline and purpose,” said Ghadery. “Our focus is helping franchisees thrive by investing in systems, support, and shared expertise across the platform.”
Michael Eblin, Senior Operating Partner at The Riverside Company, expressed confidence in the appointment: “Justin offers deep expertise in the franchising business model and a proven track record of delivering results while driving innovation and operational excellence.”
Beyond his role at EverSmith, Ghadery currently serves as Vice Chair of VetFran, a strategic initiative of the International Franchise Association (IFA) dedicated to connecting veterans with franchise ownership opportunities.
Ghadery succeeds Ken Hutcheson, who will continue in an advisory capacity on the EverSmith board.
EverSmith Brands’ portfolio includes Clintar, KitchenGuard, 1-Tom-Plumber, the SEALS, Prism Specialties, MilliCare, and U.S. Lawns — each focused on delivering excellence in commercial facility services.
