Built for Veterans and First Responders Ready for Their Next Mission
Discipline. Commitment. Leadership. Veterans and first responders set the standard across our brands.
Veterans and first responders don’t just succeed in franchise ownership—they excel and raise the bar for others. The discipline, high-pressure decision-making, and leadership skills you’ve acquired during service translate directly into commercial facility operations where consistency, accountability, and quick response matter most. You know how to lead others through adversity.
EverSmith Brands was built for people who take pride in doing essential work the right way. That’s why our CEO, United States Marine veteran Justin Ghadery, chairs the International Franchise Association’s VetFran program—and why we’re committed to supporting both veterans and first responders on the path to business ownership.
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Transition Support Through the Entire Process
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Discounted Franchise Fees for Veterans & First Responders
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Led by combat veteran and United States Marine CEO Justin Ghadery
Built for Veterans and First Responders.
Backed by Proven Systems
EverSmith Brands supports veterans and first responders through financial incentives, mentorship, and a community of franchise owners who understand your background.
Discounted Franchise Fee
As a thank you for your service, qualified veterans and first responders receive a discounted franchise fee. Discount amounts may vary.
VetFran Membership
EverSmith Brands is a proud member of the International Franchise Association's VetFran program, committed veteran business ownership.
Service-to-Service Mentorship
Connect with franchise owners who understand your transition—veterans and first responders in our network of brands.
Transition Support
We help you navigate the business ownership process—from funding options to brand selection to launch planning.
Recession and Tech-Resistant Demand
Commercial facilities don't pause operations on essential work when markets shift or when A.I. and tech advances.
National Platform, Local Ownership
You own and operate your territory—you're backed by proven systems, individual support, and national infrastructure.
The Skills You Built in Service.The Business You’ll Build as an Owner
Military service and emergency response prepares you for business ownership in ways most entrepreneurs never experience
Behind every brand are people who take pride in doing the work the right way. Among them are veterans and first responders whose experience in high-pressure, mission-driven environments translates naturally into the world of commercial services.
The leadership, reliability, and grit instilled in veterans and first responders make them perfectly suited for franchise ownership and elevate our entire platform.
That’s why EverSmith Brands is committed to creating opportunities for veterans and first responders within our system — from franchise ownership to corporate roles to field operations. We recognize the value they bring and the impact they make, not just within our brands, but within the commercial facilities we support nationwide.
When you join EverSmith Brands, you’re not just buying a business. You’re joining a mission-driven platform where:
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Discipline drives results
Proven systems, clear expectations, shared accountability
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Service never stops
Commercial facilities operate 24/7, just like emergency readiness
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Leadership is valued
Veterans and first responders bring the mindset our brands need to grow stronger
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Recession resistance is real
Kitchens, floors, grounds, and equipment don’t take downtime
“Veterans and first responders bring something irreplaceable to franchising: discipline, accountability, and the ability to execute under pressure. At EverSmith Brands, we’ve built a platform where those values don’t just fit—they thrive. Supporting their transition to business ownership is both a privilege and a responsibility.”
Led by a Marine Veteran Who Understands Your Journey
Justin Ghadery, CEO of EverSmith Brands and U.S. Marine Corps veteran, knows firsthand what it takes to transition from military service to business leadership. Justin is a national advocate for veteran franchise opportunities—and he’s extended that commitment to supporting first responders seeking business ownership.
As Vice Chair of VetFran, Justin works alongside franchise brands nationwide to expand opportunities for military veterans, reduce barriers to entry, and create pathways to ownership for those who’ve served.
Veterans and First Responders Leading theWay Across EverSmith Brands
36 veteran-owned franchise locations. Over 325 total franchise owners. A growing community of service-minded business owners.
36 veteran-owned franchise locations across 6 brands
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9%
of the network are veteran owners
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14%
of the network are veteran owners
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7%
of the network are veteran owners
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16%
of the network are veteran owners
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6%
of the network are veteran owners
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10%
of the network are veteran owners
Veterans and first responders don’t just join EverSmith Brands—they lead it. The discipline, service mindset, and operational excellence you bring shape the culture and execution across our platform.
Your Mission Brief: From Service to Ownership
A clear, step-by-step process designed to help veterans and first responders transition into franchise ownership with confidence.
Step 1
Discovery Call
Connect with our franchise development team. We’ll learn about your background, goals, and which of our seven commercial service brands best fits your skills and market.
Step 2
Brand & Territory Selection
Review financial performance, territory availability, and operational expectations. We help you evaluate which brand and location align with your strengths.
Step 3
Validation & Funding
Talk with current franchise owners who share your background. Explore funding options (SBA loans, veteran/first responder financing programs, Rollovers as Business Startups). Review the Franchise Disclosure Document.
Step 4
Training & Onboarding
Hands-on training from day one. Technical skills, business operations, field support, and mentorship from franchise owners who’ve been where you are.
Step 5
Launch & Ongoing Support
You’re not just opening a business—you’re joining a community of service-minded owners building better businesses together. Ongoing training, networking, and corporate support never stops.
Seven Commercial Service Brands.One Platform. Built for Service-Minded Owners.
Each EverSmith brand serves a different part of the commercial facility ecosystem—but all share the same values: discipline, consistency, and pride in the work.
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Commercial and residential plumbing, and drain services Service members thrive here: Emergency response mindset, problem-solving under pressure, 24/7 service demand, technical expertise.
Learn More About
1-Tom-Plumber -
Commercial kitchen gasket & refrigeration seal replacement Service members succeed here: Technical skills, equipment compliance, recurring revenue model.
Learn More About
The SEALS -
Commercial kitchen fire life safety & compliance Service members thrive here: Safety-first mindset, regulatory compliance, essential service demand.
Learn More About
Kitchen Guard -
Commercial grounds care & landscaping Veterans and first responders thrive here: Leadership, crew management, seasonal operations, client relationships. 16% veteran ownership
Learn More About
U.S. Lawns
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Specialty Restoration (electronics, textiles, art, documents) Veterans and first responders excel here: Problem-solving under pressure, time-sensitive response, precision work.
Learn More About
Prism Specialties -
Commercial floor & surface care Service members thrive here: Process-driven service, client retention, technical expertise.
Learn More About
MilliCare -
Commercial landscaping & grounds maintenance (Canada) Service members thrive here: Year-round operations, safety standards, institutional clients.
Learn More About
Clintar -
Strong Markets. Strong Demand.
Franchise opportunities for veterans and first responders are available across the U.S.,
Canada, and select international locations. Prime territories are filling fast.
Commercial facilities operate everywhere—from major metro areas to suburban markets to rural communities. Our franchise development team will help you identify the right territory based on your goals, budget, and local demand.
Contact Us About Available Territories
Frequently Asked Questions
Clear answers to the questions veterans and first responders ask most about franchise ownership.
Veterans who have served in any branch of the U.S. Armed Forces qualify. Active-duty service members also qualify. First responders also qualify for the discount. Contact our franchise development team to confirm eligibility.
Yes. EverSmith Brands is a proud member of the International Franchise Association’s VetFran program. Our CEO, Justin Ghadery, is a Marine veteran and Vice Chair of the VetFran Committee.
36 of our 326 franchise owners (11%) are veterans, and we’re actively growing our community of first responder franchise owners.
No. Many franchise owners come from completely different fields. What matters most is leadership, work ethic, and the ability to execute systems. We provide comprehensive training to teach you the technical skills.
You receive the same franchise training and support as all owners—plus mentorship and networking with fellow veterans and first responders, and transition assistance from our franchise development team.
Yes. Veterans have access to SBA loans (including SBA Express programs) and veteran-specific financing. First responders often qualify for similar small business financing programs.
Most people move through the process in 60 to 90 days. You’ll complete discovery, validation, training, and onboarding before launching your business
It depends on your skills, interests, and market. We help you evaluate the best fit during discovery based on your unique experience and goals.
Absolutely. We encourage all prospective franchise owners to speak with current owners who share your background. It’s part of our validation process—and it’s one of the most valuable steps you’ll take.
Ready for Your Next Mission?
Whether you’re transitioning out of service or years into civilian life, EverSmith Brands offers a clear path to business ownership in an industry built for discipline, service, and long-term growth.
Join franchise owners building recession-resistant businesses with EverSmith Brands. Take the first step today.