Who We Are
A commercial services franchise platform built for entrepreneurs, makers, and
brands that take pride in doing the work the right way.
Built for the People Who Make Things Better
Built for the People Who Make Things Better
Commercial service brands don’t grow by chance — they grow through early mornings, problem-solving on the fly, and teams who care about doing things the right way. EverSmith Brands was created for them: the franchise owners, technicians, and leaders who keep businesses running safely, cleanly, and consistently.
Our name reflects our foundation.
“Smith” means one who makes — a creator, a craftsman, a builder.
That’s who our people are. And that’s the world our brands operate in: commercial kitchens, corporate campuses, healthcare environments, retail centers, and every space that depends on reliable service and uptime.
As a commercial services franchise platform, EverSmith Brands elevates all of our brands through proven systems and franchise support services designed to help each grow with discipline and long-term sustainability.
When it’s B-2-B, Think E-S-B.
Built to Help Good Brands Become Great Ones
Our purpose is simple: strengthen our commercial service brands by giving them the systems, leadership, and support they need to grow profitably and sustainably.
EverSmith's mission is grounded in four principles:
People First
When franchise owners and teams have what they need, they succeed.
Consistency Over Flash
Commercial customers value reliability. Our training methods ensure our brands deliver consistent quality, every day, every location.
Craftsmanship Matters
Quality work defines every brand in our platform.
Growth With Discipline
We don't chase shortcuts. We build brands steadily and with long-term value in mind.
Our Platform at a Glance
EverSmith Brands continues to grow through disciplined expansion, dedicated franchise owners, and a Platform Advantage that strengthens every brand in our network.
7 Brands
growing through proven systems and support
750+ Territories
across North and South America, South Africa, Australia, Brazil, and India.
325+ Franchise Owners
supported by cross-brand expertise and support.
100+ Years
Combined Leadership Experience
42 States
served across North America/Canada
$600M+
Annual Platform Revenue
The Values That Guide Us
EverSmith Brands follows a set of core values that shape our leadership, support model, and partner relationships.
Ownership
We take extreme ownership, identify the problem, take action, and close the loop.
Collaborative
We share information, align quickly, and solve together.
Curiosity
We stay curious exploring new ideas, asking better questions, and learning fast.
Transparent
Clear expectations. Honest communication.
Intentional
We act with purpose, not habit.
Judgment
We make sound decisions, balancing speed, risk, and impact with clear thinking.
Become a Smith
Build Your Career at EverSmith Brands
Become a Smith
Build Your Career at EverSmith Brands
Behind EverSmith Brands are the leaders and support teams who keep our franchise brands growing. If you’re driven by accountability, craftsmanship, and meaningful work, you’ll fit right in here.
Our teams support brands that care deeply about doing the work the right way — and we’re always looking for people who share that mindset. Whether you’re passionate about operations, franchise development, finance, technology, or field support — EverSmith Brands offers a place to grow and build a career with impact.
Backed by Riverside. Built for Long-Term Success.
Behind every strong platform is a strong partner
EverSmith Brands is backed by The Riverside Company, a global private equity firm with:
- $14B+ in assets under management
- A proven track record of increasing sales and improving processes for franchise platforms
- Decades of experience supporting disciplined, profitable brand growth
Their partnership provides:
- Strategic insight from national service and franchising leaders
- Investment to accelerate long-term, responsible expansion
- Deep operational, legal, and financial resources
This is our superpower — combining Riverside's scale with the blue-collar discipline and people-first mindset our brands are known for.
What Makes Our Platform Work for the People Within It
While many franchise groups talk about support, EverSmith Brands builds it differently — from the inside out.
The EverSmith Brands Platform Advantage
Operational intelligence that compounds with every brand we grow: proven operating models, training systems, technology, tools, and hands-on support refined across all our brands.
Commercially Focused
Built with a focus on B2B environments where uptime and compliance matter.
Blue-Collar Leadership
We honor the work and the people who perform it.
Platform-Level Stability
Systems engineered for consistency and safety in execution and support across all of our business locations.
OUR HISTORY & MILESTONES
A Growing Platform with a Clear Direction
EverSmith Brands continues to expand as we bring more commercial service brands into our ecosystem. Our growth reflects one thing: a disciplined, people-first approach to strengthening commercial environments through reliable service brands.
EverSmith’s first brand acquired
MilliCare becomes our second B2B company
EverSmith’s 3rd brand: GreenGuard Services, inc. acquired
Brands 4 and 5:
U.S. Lawns and Prism Specialty Restoration added
GreenGuard rebranded as Kitchen Guard, franchising begins
EverSmith expands to 7 brands:
The SEALS and 1-Tom-Plumber acquired
Meet the People Building EverSmith’s Future
Proven franchise expertise. Commercial services experience. People-first leadership.
EverSmith’s leadership team brings deep experience in franchising, commercial services, operations, training, and growth strategy. They are the people ensuring every brand — and every franchise owner — has what they need to succeed.
Justin Ghadery
Chief Executive Officer,
EverSmith Brands
Justin leads EverSmith Brands as CEO, bringing 10+ years of franchising experience…
Justin leads EverSmith Brands as CEO, bringing 10+ years of franchising experience across executive roles as a franchisor, franchisee, and with private equity-backed platforms. Prior to his CEO role, he served as President and Chief Operating Officer at EverSmith Brands. Justin is a Marine Corps veteran and currently serves as Vice Chair for VetFran, an International Franchise Association program helping veterans pursue franchise ownership. He’s focused on building the largest B2B platform for commercial facility services while giving franchise owners the tools and support they need to run, grow, and protect their businesses.
Michael Abramson
Chief Operating Officer,
EverSmith Brands
Michael is a multi-brand franchise operator with more than two decades…
Michael is a multi-brand franchise operator with more than two decades of experience building and scaling franchise systems. As Chief Operating Officer and Chief Revenue Officer of Xponential Fitness (NYSE: XPOF), he helped lead the company through significant growth, supported its successful transition to the public markets, and oversaw operations across nine brands serving thousands of franchise owners.
Prior to Xponential, Michael served as President of D1 Training, where he helped build and scale the franchise system during a period of rapid expansion that ultimately led to the company’s acquisition by Princeton Equity Group. Across each stage of his career, he has focused on creating the operating systems and support structures that drive franchisee success and long-term enterprise value.
Michael’s leadership style is hands-on and coaching-oriented. He believes sustainable growth begins with strong unit economics, clear accountability, and developing leaders from within. He combines operational rigor with a deep appreciation for the franchisees, teams, and field leaders who deliver results every day.
In addition to his operating experience, Michael is a licensed attorney with more than a decade of legal experience, providing a unique perspective on franchising, governance, and business operations.
Based in Tulsa, Oklahoma, Michael and his wife, Bebe, have been married for 15 years and are raising their three children together. He brings a rare combination of operational scale, franchising expertise, and legal insight, along with a proven track record of translating disciplined execution into sustainable growth.
Keri Thoma
Chief Financial Officer,
EverSmith Brands
Keri brings 25+ years of leadership in finance, accounting, and HR across…
Keri brings 25+ years of leadership in finance, accounting, and HR across manufacturing, healthcare, and B2B industries. She started her career at John Deere, gaining global experience in accounting, audit, treasury, and supply management. She spent 10 years at Aegis Sciences Corporation in Nashville, served as CFO/CAO for Sharewater Health, and most recently was CFO/CPO at Concierge Home Care, the second-largest provider of in-home healthcare and rehabilitation services in Florida. Keri holds a BS in Accounting and International Business from the University of Iowa, an MBA in Finance from Indiana University, and is a CPA.
John Dobelbower
SVP Growth & Development,
EverSmith Brands
John leads franchise development strategy and sales across EverSmith’s seven…
John leads franchise development strategy and sales across EverSmith’s seven B2B service brands, overseeing territory sales, candidate qualification, and pipeline management. Previously John served as VP of Franchise Development at PIRTEK USA, where he led record-setting expansion. Known for his data-driven, execution-focused approach, John brings deep expertise in sales process design and multi-channel lead generation to supporting sustainable growth across the EverSmith portfolio.
Bryan Hatcher
Vice President of Sales,
EverSmith Brands
Bryan oversees National Account Sales and Centralized Sales Support at EverSmith…
Bryan Hatcher is Vice President of Sales at EverSmith Brands, where he oversees National Account Sales and Centralized Sales Support. He brings 29 years of proven sales leadership experience, including one year with EverSmith Brands, driving growth through strategic partnerships and high-performing teams. Bryan holds a Bachelor of Science in Management from the University of South Carolina and is known for disciplined execution, relationship building, and results-driven leadership across diverse markets.
Kennedy Pullan
Director of Human Resources,
EverSmith Brands
Kennedy oversees payroll, recruiting, benefits, and core HR operations across EverSmith…
Kennedy oversees payroll, recruiting, benefits, and core HR operations across EverSmith Brands. Since joining in 2023, she has led key system implementations, strengthened HR policies and processes, and improved consistency across onboarding, performance management, and compliance. Kennedy holds a BS from the University of Utah and is based in Salt Lake City.
Kaneallia Parsons
Brand Leader,
Kitchen Guard
Kaneallia leads Kitchen Guard at EverSmith Brands, driving franchise operations…
Kaneallia leads Kitchen Guard at EverSmith Brands, driving franchise operations, performance, and strategic growth. She brings extensive experience in franchise operations, field support, technology implementation, and organizational leadership across multiple service brands. Before leading Kitchen Guard, Kaneallia served in senior operations roles at EverSmith Brands and Prism Specialties, where she helped strengthen franchise performance, improve systems, and build more consistent support across the network. She is known for turning complex challenges into clear action plans and aligning teams around measurable results. Kaneallia is based in Kentucky.
Bart Meador
Brand Leader,
Prism Specialty Restoration
Bart leads Prism Specialty Restoration at EverSmith Brands, bringing 32 years of…
Bart leads Prism Specialty Restoration at EverSmith Brands, bringing 32 years of franchise restoration industry experience. He and his team focus on improving profitability, sales, and satisfaction for both franchisees and customers. Bart knows the franchisee perspective firsthand, having built and sold his own ServiceMaster Clean franchise from scratch before moving to the corporate side. He’s spent his career helping hundreds of franchisees reach their professional and personal goals. Before joining EverSmith, he was Senior VP of Operations at PuroClean.
Angie Honeycutt
Brand Leader,
1-Tom-Plumber
Angie co-founded 1-Tom-Plumber in 2018 and has helped shape the brand’s vision…
As the company’s very first employee, Angie helped build the blueprint for the brand. Since co-founding the company in 2018, she has been the driving force behind its expansion, scaling the business from a single local operation to a powerhouse franchise with over 100 locations across the United States and Canada.
Angie blends a gritty “ground-up” startup mentality with a sophisticated background in finance. With over 16 years at 5/3 Bank and a successful track record of building and operating a home health care agency, she possesses a rare mastery of both high-level financial management and daily business operations. Today, she uses that expertise to mentor franchisees and ensure the 1-Tom-Plumber vision remains as sharp as it was on day one. Angie is based in Cincinnati, Ohio.
Andrew Zappavigna
Brand Leader,
Clintar
Andrew leads Clintar at EverSmith Brands, bringing 15+ years of franchising…
Andrew leads Clintar at EverSmith Brands, bringing 15+ years of franchising experience to drive strategic growth and operations. He’s scaled multiple cross-industry brands across Canada and the US, including work with o2e Brands and Aritzia. Andrew holds an MBA from Simon Fraser University and is based in Vancouver, BC.
Jason Weaver
Brand Leader,
MilliCare
Jason leads MilliCare at EverSmith Brands, bringing 35+ years in franchising that…
Jason leads MilliCare at EverSmith Brands, bringing 35+ years in franchising that spans nearly every aspect of the business. He started as a technician, then managed and eventually owned his own janitorial/commercial service franchise. With 20+ years in direct franchise support for a multi-billion dollar franchisor, Jason has personally supported more than 200 franchisees. He’s led training, franchise development, and product distribution, and most recently served as VP of Business Operations overseeing seven departments focused on national accounts and franchisee performance. Jason is based in Woodstock, Georgia.
RJ Krone
Brand Leader,
U.S. Lawns
RJ leads U.S. Lawns at EverSmith Brands, bringing 20+ years in franchise and…
RJ leads U.S. Lawns at EverSmith Brands, bringing 20+ years in franchise and service industries with a strong track record of driving growth, profitability, and performance across B2B and B2C. He’s known for launching products, services, and technology platforms that improve profitability and customer retention. Most recently, RJ was President of Extraordinary Brands, where he grew the company from 4 to 85 units in one year while leading acquisitions and streamlining operations. He previously held roles at P. Volve, Spring-Green Lawn Care, and Pet Butler. RJ is based in Illinois.
Sean McPhee
Brand Leader,
The SEALS
Sean brings 25+ years of experience in franchise operations driving growth, sales..
Sean leads The Seals at EverSmith Brands. He brings 25+ years of experience in franchise operations and has worked in both the franchisee and franchisor spaces. This gives him insight into how to best support Seals franchisees, driving growth, sales, and profitability. He has held roles with brands such as McDonald’s, Subway, Vanguard Cleaning Systems, and Fastest Labs. Sean holds a degree in business and is based in Austin, Texas.
The People Who Keep Our Platform Moving
Every month, we highlight one EverSmith Brands team member who embodies the craftsmanship, accountability, and pride that define our brands.
Behind EverSmith Brands are the trainers, leaders, and support teams who show up early, and solve problems – we call them “Smiths”. Our Employee Spotlight series celebrates our Smiths — the ones who go above and beyond for their teams, their customers, and their communities.
Kim Dunworth
National Business Development Manager, Prism Specialty Restoration
Kim consistently goes above and beyond to make local sales a success across the EverSmith platform – rewriting sales manuals, coaching franchise owners one-on-one, training FPCs, and hosting national calls with owners and BDMs. She lives and breathes local sales strategy. Kim spent nearly two decades with Prism’s very first franchise, tripling revenue and helping that owner build a lucrative, successful business. Now she channels that real-world expertise into lifting the entire system. Ask anyone who’s spent time with Kim and they’ll tell you the same thing: she loves this work, and it shows.
Frequently Asked Questions
Clear answers to the most common questions about the EverSmith Brands platform, our structure, and how we support commercial service brands.
We partner exclusively with commercial service brands operating in environments where consistency, safety, and compliance matter most. This includes kitchen safety, floor and textile care, restoration, landscaping, grounds care, plumbing, and other specialized commercial services. Every brand in our platform shares the same values: craftsmanship, reliability, and a commitment to quality work.
Every brand benefits from operational frameworks, training systems, technology, tools, and franchise development expertise that’s been tested, refined, and proven across our entire portfolio. This is cumulative knowledge built over decades and hundreds of franchise owners — designed to help every franchise succeed.
EverSmith Brands is a Riverside-backed franchise platform, supported by a global private equity firm with $14B+ in assets under management and decades of experience building successful franchise platforms. Riverside provides strategic insight, capital resources, and operational expertise — allowing us to grow steadily and sustainably without compromising our people-first culture.
Unlike groups that manage a mix of unrelated brands, EverSmith Brands focuses exclusively on commercial services and the franchise owners who deliver them. Our platform is built around stick-to-itiveness, experienced leadership, and the belief that great brands grow when the people inside them are supported. We prioritize long-term discipline, not shortcuts — and we combine that mindset with Riverside’s scale to create a stronger platform for every brand we support.
When It's B-2-B, Think E-S-B
Explore the brands, support systems, and commercial capabilities behind EverSmith Brands.