/* ═══════════════════════════════════════════════════════════════
   EVERSMITH MULTISITE — MASTER HOMEPAGE v3
   Token layer. One template, seven skins: the body carries
   "esb b-{slug}" (see README). Nothing else changes per brand.
   Type: EverSmith Brands system — Inter Display (headings, via Inter's
   optical-size axis), Inter (body/UI/labels), PT Serif (accents). Google, OFL
   Icons: Font Awesome 6 Free (CC BY 4.0)
   ═══════════════════════════════════════════════════════════════ */
.esb{
  --f-display:'Inter Display','Inter',Helvetica,Arial,sans-serif;
  --f-body:'Inter',Helvetica,Arial,sans-serif;
  --f-label:'Inter',Helvetica,Arial,sans-serif;
  --f-serif:'PT Serif',Georgia,serif;
  --page:#ffffff; --on-ink:#ffffff;
  --on-ink-mute:rgba(255,255,255,.80);
  --on-ink-faint:rgba(255,255,255,.52);
  --rule-on-ink:rgba(255,255,255,.18);
  --btn:var(--brand); --btn-dk:var(--brand-dk); --band:var(--brand);
  --r-card:20px; --r-sharp:3px;
  --maxw:1320px; --pad:clamp(20px,4vw,56px);
  /* default skin = U.S. Lawns so the page is correct before JS resolves */
  --ink:#0e1e3c; --ink-2:#20376C; --brand:#20376C; --brand-dk:#16274d;
  --accent:#84754D; --accent-ink:#6f6240; --tint:rgba(32,55,108,.08);
  --surface:#eeeee7; --surface-2:#f7f7f2; --line:#d8d8cf;
  --text:#3a4453; --text-mute:#5c6572; --support:#78b7df;
}
/* 1 ── U.S. LAWNS — brand guide p.10 */
.b-uslawns{--ink:#0e1e3c;--ink-2:#20376C;--brand:#20376C;--brand-dk:#16274d;--accent:#ad262b;--accent-ink:#ad262b;--btn:#ad262b;--btn-dk:#8c1e22;--band:#20376C;--tint:rgba(173,38,43,.08);--surface:#eeeee7;--surface-2:#f7f7f2;--line:#d8d8cf;--text:#3a4453;--text-mute:#5c6572;--support:#78b7df}
/* 2 ── CLINTAR — Style Guide 2.0, primary + secondary palettes */
.b-clintar{--ink:#013161;--ink-2:#004827;--brand:#008349;--brand-dk:#006b3b;--accent:#F3A93B;--accent-ink:#7a5209;--tint:rgba(0,131,73,.10);--surface:#FAF3E7;--surface-2:#fdfaf4;--line:#e5ddca;--text:#33403c;--text-mute:#5e6b66;--support:#AFE7FF}
/* 3 ── MILLICARE — brand guide p.13 */
.b-millicare{--ink:#071e51;--ink-2:#003bcb;--brand:#003bcb;--brand-dk:#002d9c;--accent:#6ae36f;--accent-ink:#1a7a3a;--tint:rgba(0,59,203,.08);--surface:#efedec;--surface-2:#f8f7f7;--line:#dcd9d7;--text:#39414f;--text-mute:#5b6473;--support:#4abfef}
/* 4 ── PRISM SPECIALTY RESTORATION — brand guide p.23 */
.b-prism{--ink:#1f2a33;--ink-2:#00658f;--brand:#00a0df;--brand-dk:#00658f;--accent:#00a0df;--accent-ink:#006c96;--band:#00658f;--tint:rgba(0,160,223,.10);--surface:#eef1f3;--surface-2:#f7f9fa;--line:#d3d9dd;--text:#3b454d;--text-mute:#5e6a72;--support:#7ed2f0}
/* 5 ── THE SEALS — hex codes supplied by client */
.b-seals{--ink:#231f20;--ink-2:#007bbe;--brand:#f73930;--brand-dk:#c9241c;--accent:#007bbe;--accent-ink:#00628f;--btn:#f73930;--btn-dk:#c9241c;--band:#c9241c;--tint:rgba(0,123,190,.09);--surface:#f2f2f3;--surface-2:#fafafa;--line:#d9dadb;--text:#3d3a3b;--text-mute:#6d6f71;--support:#a7a9ac}
/* 6 ── KITCHEN GUARD — colour palette sheet */
.b-kitchenguard{--ink:#0B2022;--ink-2:#3f6b13;--brand:#457716;--brand-dk:#355c10;--accent:#599C1E;--accent-ink:#3f6b13;--tint:rgba(89,156,30,.12);--surface:#F3F8EF;--surface-2:#f9fcf7;--line:#dde5d6;--text:#384038;--text-mute:#5c6659;--support:#8CDB86;--btn:#599C1E;--btn-dk:#4c871a}
/* 7 ── 1-TOM-PLUMBER — colour palette sheet */
.b-tomplumber{--ink:#231F20;--ink-2:#59595B;--brand:#ED0180;--brand-dk:#c4046b;--accent:#ED0180;--accent-ink:#c4046b;--band:#c4046b;--tint:rgba(237,1,128,.08);--surface:#f5f2f3;--surface-2:#fbfafa;--line:#D9D9D9;--text:#3d3838;--text-mute:#59595B;--support:#939598}
/* hero-form submit — secondary brand colour, distinct from primary --btn */
:root{--form-btn:#20376C;--form-btn-dk:#16274d}
.b-uslawns{--form-btn:#20376C;--form-btn-dk:#16274d}
.b-clintar{--form-btn:#013161;--form-btn-dk:#012347}
.b-millicare{--form-btn:#1a7a3a;--form-btn-dk:#13602d}
.b-prism{--form-btn:#1f2a33;--form-btn-dk:#141b21}
.b-seals{--form-btn:#007bbe;--form-btn-dk:#00628f}
.b-kitchenguard{--form-btn:#0B2022;--form-btn-dk:#051314}
.b-tomplumber{--form-btn:#59595B;--form-btn-dk:#3f3f41}
/* territories CTA hover text */
:root{--terr-hover-fg:var(--ink)}
.b-uslawns,.b-prism,.b-seals,.b-kitchenguard,.b-tomplumber{--terr-hover-fg:#fff}

/* ═══════════════════════ BASE ═══════════════════════ */
html,body{margin:0}
/* Inter Display = Inter at opsz 32. Applied to every heading/figure set in --f-display. */
.esb h1,.esb h2,.esb h3,.esb-stats li strong,.esb-invest li strong,.esb-guide__cover strong,.esb-contact li strong,.esb-faq summary,.esb-modal__quote strong{font-variation-settings:'opsz' 32}
body.esb{min-width:320px;font-family:var(--f-body);font-size:17px;line-height:1.6;color:var(--text);background:var(--page);overflow-x:clip;-webkit-font-smoothing:antialiased;text-wrap:pretty}
/* Low-specificity defaults so editor content inherits brand colours */
:where(.esb) a{color:var(--brand-dk);text-decoration:none}
:where(.esb) a:hover{color:var(--brand)}
:where(.esb) :focus-visible{outline:2px solid var(--brand);outline-offset:3px}
:where(.esb) i{font-style:normal}
:where(.esb) img{max-width:100%}
[hidden]{display:none !important}

/* Layout container */
.esb-wrap{max-width:var(--maxw);margin-left:auto;margin-right:auto;padding-left:var(--pad);padding-right:var(--pad)}

/* Section heading group: <header class="esb-head"><span>eyebrow</span><h2>…</h2><p>…</p></header> */
.esb-head{display:flex;flex-direction:column;gap:16px}
.esb-head > span{font-family:var(--f-label);font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--accent-ink);font-weight:600}
.esb-head h2{font-family:var(--f-display);font-weight:800;font-size:clamp(30px,3.6vw,54px);line-height:1;letter-spacing:-.03em;margin:0;color:var(--ink)}
.esb-head--bar::after{content:"";width:56px;height:4px;background:var(--accent);border-radius:99px}

/* Eyebrow with trailing hairline */
.esb-kicker{display:flex;align-items:center;gap:14px;margin:0;font-family:var(--f-label);font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--accent-ink);font-weight:600}
.esb-kicker::after{content:"";height:1px;flex:1;background:var(--line);max-width:120px}

/* Buttons */
.esb-btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;height:54px;padding:0 28px;box-sizing:border-box;border:0;border-radius:99px;background:var(--btn);color:var(--on-ink);font-family:var(--f-body);font-size:15px;font-weight:600;line-height:1;white-space:nowrap;cursor:pointer;text-decoration:none;transition:background 180ms,color 180ms,border-color 180ms,transform 180ms}
.esb-btn:hover{background:var(--btn-dk);color:var(--on-ink)}
.esb-btn i{font-size:13px}
.esb-btn--outline{padding:0 26px;border:1.5px solid var(--line);background:transparent;color:var(--ink)}
.esb-btn--outline:hover{border-color:var(--ink);background:var(--surface-2);color:var(--ink)}
.esb-btn--light{background:var(--on-ink);color:var(--ink)}
.esb-btn--light:hover{background:var(--accent);color:#fff}

/* WordPress menus: wp_nav_menu() <ul><li> output behaves like plain links */
.esb-topbar nav ul,.esb-topbar nav li,.esb-brandbar nav ul,.esb-brandbar nav li,.esb-footer nav ul,.esb-footer nav li{display:contents;list-style:none}

/* ═══════════════════════ TOP BAR ═══════════════════════ */
.esb-topbar{background:#1a2470}
.esb-topbar .esb-wrap{padding-top:9px;padding-bottom:9px;display:flex;align-items:center;gap:18px;flex-wrap:wrap}
.esb-topbar__logo{display:flex;align-items:center;gap:18px;flex:none}
.esb-topbar__logo img{height:17px;width:auto;display:block}
.esb-topbar__logo::after{content:"";width:1px;height:18px;background:var(--rule-on-ink)}
.esb-topbar nav{display:flex;gap:16px;flex-wrap:wrap;align-items:center;margin-left:auto;flex:none}
.esb-topbar nav a{color:var(--on-ink-mute);font-size:12.5px;font-weight:500}
.esb-topbar nav a:hover{color:#fff}

/* ═══════════════════════ BRAND BAR ═══════════════════════ */
.esb-brandbar{position:sticky;top:0;z-index:100;background:rgba(255,255,255,.88);-webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}
.esb-brandbar .esb-wrap{padding-top:13px;padding-bottom:13px;display:flex;align-items:center;gap:18px;flex-wrap:wrap}
.esb-brandbar .esb-wrap > img{max-height:70px;max-width:100%;width:auto;height:auto;display:block;flex:0 1 auto}
.esb-brandbar nav{display:flex;gap:6px;flex-wrap:wrap;align-items:center;margin-left:auto}
.esb-brandbar nav a{color:var(--ink);font-size:13.5px;font-weight:600;padding:8px 12px;border-radius:99px;transition:background 160ms}
.esb-brandbar nav a:hover{background:var(--tint);color:var(--ink)}
.esb-brandbar nav .esb-btn{gap:9px;height:42px;padding:0 20px;font-size:13px;letter-spacing:.02em;background:var(--btn);color:var(--on-ink)}
.esb-brandbar nav .esb-btn:hover{background:var(--btn-dk);color:var(--on-ink)}
.esb-brandbar nav .esb-btn i{font-size:11px}

/* ═══════════════════════ 01 HERO ═══════════════════════ */
.esb-hero{position:relative;overflow:hidden;background:var(--page)}
.esb-hero::before{content:"";position:absolute;top:-120px;right:-160px;width:760px;height:760px;border-radius:50%;background-color:var(--surface-2);pointer-events:none}
.esb-hero__main{position:relative;padding-top:clamp(48px,7vw,104px);display:grid;grid-template-columns:repeat(12,1fr);gap:clamp(28px,4vw,56px)}
.esb-hero__intro,.esb-lead{grid-column:span 12}
.esb-hero__intro{display:flex;flex-direction:column;gap:26px;min-width:0}
.esb-hero h1{font-family:var(--f-display);font-weight:800;font-size:clamp(40px,6.6vw,96px);line-height:.93;letter-spacing:-.035em;margin:0;color:var(--ink)}
.esb-hero h1 span{color:var(--accent)}
.esb-hero h1 + p{font-size:clamp(17px,1.5vw,21px);line-height:1.5;color:var(--text);margin:0;max-width:54ch}
.esb-hero__ctas{display:flex;gap:12px;flex-wrap:wrap;margin-top:4px}
.esb-hero__ctas .esb-btn:not(.esb-btn--outline):hover{transform:translateY(-2px)}

/* Lead form card */
.esb-lead{align-self:start;background:var(--page);border:1px solid var(--line);border-radius:var(--r-card);box-shadow:0 20px 50px -22px rgba(0,0,0,.28);padding:clamp(22px,2.4vw,30px);display:flex;flex-direction:column;gap:14px;box-sizing:border-box;min-width:0}
.esb-lead__head{display:flex;align-items:flex-start;justify-content:space-between;gap:12px}
.esb-lead__head h2{font-family:var(--f-display);font-size:clamp(21px,2vw,26px);font-weight:700;letter-spacing:-.02em;color:var(--ink);line-height:1.1;margin:0}
.esb-lead__head span{width:38px;height:38px;flex:none;border-radius:50%;background:var(--tint);color:var(--brand);display:flex;align-items:center;justify-content:center;font-size:15px}
.esb-lead__embed{font-family:var(--f-label);font-size:9.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--text-mute);border:1px dashed var(--line);border-radius:var(--r-sharp);padding:7px 10px}
.esb-lead__thanks{font-size:16px;line-height:1.6;color:var(--text);margin:0;display:flex;gap:10px;align-items:flex-start}
.esb-lead__thanks i,.esb-guide__thanks i{color:var(--brand);margin-top:4px}
.esb-lead__form{display:flex;flex-direction:column;gap:14px;margin:0}
.esb-lead__fields{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:12px}
.esb-lead__fields .esb-field--full{grid-column:1 / -1}
.esb-lead__fields select{appearance:none;-webkit-appearance:none;cursor:pointer;padding-right:40px;background-image:linear-gradient(45deg,transparent 50%,var(--text-mute) 50%),linear-gradient(135deg,var(--text-mute) 50%,transparent 50%);background-position:calc(100% - 20px) 50%,calc(100% - 15px) 50%;background-size:5px 5px;background-repeat:no-repeat}
.esb-lead__fields select:invalid{color:var(--text-mute)}
.esb-lead__fields label{display:flex;flex-direction:column;gap:5px;min-width:0}
.esb-lead__fields span{font-family:var(--f-label);font-size:9.5px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--text-mute)}
.esb-lead__fields input,.esb-lead__fields select{height:46px;border:1px solid var(--line);background:var(--surface-2);border-radius:10px;color:var(--ink);padding:0 14px;font-size:16px;font-family:var(--f-body);box-sizing:border-box;width:100%;transition:border-color 160ms,background 160ms}
.esb-lead__fields input:focus,.esb-lead__fields select:focus{border-color:var(--brand);background:var(--page)}
.esb-lead__consent{display:flex;gap:10px;align-items:flex-start;cursor:pointer}
.esb-lead__consent input{margin:3px 0 0;width:16px;height:16px;flex:none;accent-color:var(--brand)}
.esb-lead__consent span{font-size:13px;line-height:1.5;color:var(--text-mute)}
.esb-lead .esb-btn{height:52px;width:100%;background:var(--form-btn)}
.esb-lead .esb-btn:hover{background:var(--form-btn-dk)}
.esb-lead .esb-btn i{font-size:12px}
.esb-lead__form > p{font-size:12.5px;line-height:1.5;color:var(--text-mute);margin:0}

/* Client logo rail */
.esb-hero__clients{position:relative;padding-top:clamp(34px,4vw,54px)}
.esb-hero__clients > p{display:flex;align-items:center;gap:18px;flex-wrap:wrap;margin:0 0 16px;font-family:var(--f-label);font-size:10.5px;font-weight:600;letter-spacing:.18em;text-transform:uppercase;color:var(--text-mute)}
.esb-hero__clients > p::after{content:"";height:1px;flex:1;background:var(--line);min-width:40px}
.esb-hero__clients ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(130px,1fr));gap:1px;background:var(--line);border:1px solid var(--line);border-radius:var(--r-card);overflow:hidden}
.esb-hero__clients li{aspect-ratio:2.8;background-color:var(--page);display:flex;align-items:center;justify-content:center;padding:0 12px;font-family:var(--f-label);font-size:10px;letter-spacing:.06em;text-transform:uppercase;color:var(--text-mute);text-align:center;line-height:1.35}
.esb-hero__clients li img{max-height:60%;width:auto}
/* Carousel: JS wraps the list in .esb-marquee and loops it. Without JS the static grid above shows. */
.esb-marquee{overflow:hidden;border-top:1px solid var(--line);border-bottom:1px solid var(--line);-webkit-mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent)}
.esb-marquee ul{display:flex;width:max-content;background:none;border:0;border-radius:0;overflow:visible;animation:esb-marquee var(--marquee-dur,40s) linear infinite}
.esb-marquee:hover ul{animation-play-state:paused}
.esb-marquee li{flex:0 0 clamp(160px,16vw,220px);border-right:1px solid var(--line)}
@keyframes esb-marquee{to{transform:translateX(-50%)}}
@media (prefers-reduced-motion:reduce){.esb-marquee ul{animation:none}}
.esb-hero__media{position:relative;margin:clamp(40px,5vw,72px) 0 0}
.esb-hero__media img{width:100%;height:clamp(240px,34vw,440px);object-fit:cover;display:block}

/* ═══════════════════════ PROOF STRIP ═══════════════════════ */
.esb-proof{background:var(--band)}
.esb-proof ul{list-style:none;margin:0 auto;padding-top:16px;padding-bottom:16px;display:flex;gap:clamp(16px,3vw,44px);flex-wrap:wrap;align-items:center;justify-content:center}
.esb-proof li{font-family:var(--f-label);font-size:11.5px;letter-spacing:.14em;text-transform:uppercase;color:#fff;font-weight:500}
.esb-proof li:first-child{font-weight:600}
.esb-proof li + li{display:flex;align-items:center;gap:clamp(16px,3vw,44px)}
.esb-proof li + li::before{content:"";width:5px;height:5px;border-radius:50%;background:rgba(255,255,255,.45);flex:none}

/* ═══════════════════════ 02 BRAND INTRO ═══════════════════════ */
.esb-intro,.esb-own,.esb-faq{padding-top:clamp(56px,8vw,120px);padding-bottom:clamp(56px,8vw,120px);display:grid;grid-template-columns:repeat(12,1fr);gap:clamp(28px,4vw,56px)}
.esb-intro > *,.esb-own > *,.esb-faq > *{grid-column:span 12;min-width:0}
.esb-intro > .esb-head{gap:18px}
.esb-intro__body{display:flex;flex-direction:column;gap:22px}
.esb-intro__body > p{font-size:clamp(17px,1.4vw,19px);line-height:1.65;color:var(--text);margin:0}
.esb-video{margin:6px 0 0;display:flex;flex-direction:column;gap:12px}
.esb-video > div{position:relative;border-radius:var(--r-card);overflow:hidden;border:1px solid var(--line)}
.esb-video > div::before{content:"";position:absolute;inset:0;background:linear-gradient(to top,rgba(0,0,0,.42),transparent 62%);pointer-events:none}
.esb-video img{width:100%;height:clamp(220px,26vw,340px);object-fit:cover;display:block}
.esb-video > div:not(:has(button))::before{display:none}
.esb-video button{position:absolute;inset:0;width:100%;height:100%;padding:0;border:0;background:none;display:flex;align-items:center;justify-content:center;cursor:pointer}
.esb-video button i{width:66px;height:66px;border-radius:50%;background:var(--page);color:var(--ink);display:flex;align-items:center;justify-content:center;font-size:17px;padding-left:3px;box-sizing:border-box;box-shadow:0 10px 30px -8px rgba(0,0,0,.5);transition:transform 200ms,background 200ms}
.esb-video button:hover i,.esb-video button:focus-visible i{transform:scale(1.07);background:var(--accent)}
.esb-video button:focus-visible{outline:3px solid var(--accent);outline-offset:-3px}
.esb-video figcaption{font-size:14px;color:var(--text-mute)}

/* ═══════════════════════ 03 STATS ═══════════════════════ */
.esb-stats{background-color:var(--band);position:relative;overflow:hidden}
.esb-stats .esb-wrap{position:relative;padding-top:clamp(48px,6vw,88px);padding-bottom:clamp(48px,6vw,88px)}
.esb-stats .esb-kicker{color:#fff;margin-bottom:clamp(28px,3.5vw,48px)}
.esb-stats .esb-kicker::after{background:rgba(255,255,255,.28);max-width:none}
.esb-stats ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(190px,1fr));gap:1px;background:rgba(255,255,255,.28)}
.esb-stats li{background:var(--band);padding:4px clamp(16px,2vw,28px) 20px;display:flex;flex-direction:column;gap:9px}
.esb-stats li strong{font-variant-numeric:tabular-nums;font-family:var(--f-display);font-size:clamp(44px,5.6vw,76px);font-weight:800;line-height:.86;letter-spacing:-.04em;color:var(--on-ink)}
.esb-stats li span{font-size:15.5px;font-weight:600;color:var(--on-ink)}
.esb-stats li small{font-family:var(--f-label);font-size:11px;letter-spacing:.06em;color:rgba(255,255,255,.82)}
.esb-stats .esb-wrap > p:last-child{font-size:12.5px;line-height:1.7;color:rgba(255,255,255,.78);margin:clamp(28px,3.5vw,44px) 0 0;max-width:84ch}

/* ═══════════════════════ 04 WHAT YOU'D OWN ═══════════════════════ */
.esb-own__media{margin:0;border-radius:var(--r-card);overflow:hidden;border:1px solid var(--line)}
.esb-own__media img{width:100%;height:clamp(280px,40vw,520px);object-fit:cover;display:block}
.esb-own__body{display:flex;flex-direction:column;gap:clamp(20px,2.5vw,32px)}
.esb-own ol{list-style:none;margin:0;padding:0;border-bottom:1px solid var(--line)}
.esb-own ol li{border-top:1px solid var(--line);padding:20px 0;display:flex;flex-direction:column;gap:5px;transition:padding-left 200ms}
.esb-own ol li:hover{padding-left:8px}
.esb-own ol h3{font-family:var(--f-display);font-size:clamp(19px,1.8vw,23px);font-weight:700;letter-spacing:-.015em;color:var(--ink);line-height:1.2;margin:0}
.esb-own ol p{font-size:16px;line-height:1.55;color:var(--text-mute);margin:0}
.esb-own__body > p{font-family:var(--f-serif);font-style:italic;font-size:19px;line-height:1.55;color:var(--text);margin:0;padding:22px 24px;background:var(--surface-2);border-left:3px solid var(--accent);border-radius:0 var(--r-sharp) var(--r-sharp) 0}

/* ═══════════════════════ 05 INVESTMENT ═══════════════════════ */
.esb-invest{background:var(--surface)}
.esb-invest .esb-wrap{padding-top:clamp(56px,8vw,120px);padding-bottom:clamp(56px,8vw,120px)}
.esb-invest .esb-head{max-width:62ch;margin-bottom:clamp(32px,4vw,56px)}
.esb-invest .esb-head p{font-size:17px;line-height:1.65;color:var(--text);margin:0}
.esb-invest ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(224px,1fr));gap:18px;align-items:start}
.esb-invest li > div{height:100%;box-sizing:border-box;background:var(--page);border:1px solid var(--line);border-radius:var(--r-card);padding:26px;display:flex;flex-direction:column;gap:18px;color:inherit;transition:box-shadow 220ms,transform 220ms,border-color 220ms}
.esb-invest li > div:hover{box-shadow:0 20px 44px -22px rgba(0,0,0,.3);transform:translateY(-6px);border-color:var(--ink)}
.esb-invest li > div > span{display:flex;align-items:center;justify-content:space-between;gap:10px;font-family:var(--f-label);font-size:10.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--accent-ink);font-weight:600}
.esb-invest li strong{font-family:var(--f-display);font-size:clamp(28px,2.6vw,38px);font-weight:800;letter-spacing:-.035em;color:var(--ink);line-height:1}
.esb-invest li small{font-size:13.5px;color:var(--text-mute);margin-top:-11px}
.esb-invest li p{border-top:1px solid var(--line);padding-top:14px;font-size:14.5px;color:var(--text);margin:0}
.esb-invest .esb-wrap > p:last-child{font-size:12.5px;line-height:1.7;color:var(--text-mute);margin:clamp(28px,3.5vw,44px) 0 0;max-width:84ch}

/* ═══════════════════════ 06 OWNER BENEFITS ═══════════════════════ */
.esb-benefits{padding-top:clamp(56px,8vw,120px);padding-bottom:clamp(56px,8vw,120px)}
.esb-benefits .esb-head{margin-bottom:clamp(32px,4vw,56px)}
.esb-benefits ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(272px,1fr));gap:18px}
.esb-benefits li{background:var(--surface-2);border:1px solid var(--line);border-radius:var(--r-card);padding:clamp(24px,2.4vw,32px);display:flex;flex-direction:column;gap:14px;transition:background 200ms,border-color 200ms}
.esb-benefits li:hover{background:var(--page);border-color:var(--ink)}
.esb-benefits li > i{width:52px;height:52px;border-radius:50%;background:var(--tint);color:var(--brand);display:flex;align-items:center;justify-content:center;flex:none;font-size:20px}
.esb-benefits h3{font-family:var(--f-display);font-size:20px;font-weight:700;letter-spacing:-.02em;color:var(--ink);line-height:1.15;margin:0}
.esb-benefits li:first-child h3{font-size:clamp(24px,2.3vw,32px)}
.esb-benefits li p{font-size:16px;line-height:1.6;color:var(--text-mute);margin:0;max-width:52ch}
.esb-benefits li.esb-benefits__platform{background-color:#1a2470;background-image:repeating-linear-gradient(135deg,transparent 0 6px,rgba(255,255,255,.055) 6px 12px);border:0;gap:12px;justify-content:space-between}
.esb-benefits li.esb-benefits__platform:hover{background-color:#1a2470;border:0}
.esb-benefits__platform img{height:22px;width:auto;align-self:flex-start;margin-bottom:2px}
.esb-benefits__platform h3{font-size:clamp(22px,2.2vw,30px);color:#fff;line-height:1.1;margin-top:auto}
.esb-benefits li.esb-benefits__platform p{color:rgba(255,255,255,.84)}

/* ═══════════════════════ 07 TERRITORIES ═══════════════════════ */
.esb-territory{background-color:var(--ink)}
.esb-territory .esb-wrap{padding-top:clamp(48px,6vw,92px);padding-bottom:clamp(48px,6vw,92px);display:grid;grid-template-columns:repeat(auto-fit,minmax(290px,1fr));gap:clamp(28px,4vw,56px);align-items:center}
.esb-territory .esb-head{gap:18px;min-width:0}
.esb-territory .esb-head > span{color:var(--support)}
.esb-territory .esb-head h2{font-size:clamp(28px,3.2vw,46px);line-height:1.02;color:var(--on-ink)}
.esb-territory .esb-head p{font-size:17px;line-height:1.6;color:var(--on-ink-mute);margin:0;max-width:52ch}
.esb-territory .esb-btn{align-self:flex-start;height:52px}
.esb-territory .esb-btn i{font-size:14px}
.esb-territory .esb-btn:hover{color:var(--terr-hover-fg)}
.esb-map{margin:0;border:1px solid var(--rule-on-ink);border-radius:var(--r-card);padding:clamp(18px,2.4vw,28px);display:flex;flex-direction:column;gap:16px;min-width:0}
.esb-map img{width:100%;height:auto;display:block;aspect-ratio:975/610}
.esb-map figcaption{display:flex;align-items:center;justify-content:space-between;gap:12px 20px;flex-wrap:wrap;border-top:1px solid var(--rule-on-ink);padding-top:14px}
.esb-map ul{list-style:none;margin:0;padding:0;display:flex;gap:18px;flex-wrap:wrap;align-items:center}
.esb-map li{display:flex;align-items:center;gap:8px;font-size:13.5px;color:var(--on-ink)}
.esb-map li::before{content:"";width:14px;height:14px;border-radius:3px;background:var(--accent);flex:none}
.esb-map li:last-child::before{background:rgba(255,255,255,.14);border:1px solid var(--rule-on-ink);box-sizing:border-box}
.esb-map figcaption > span{font-family:var(--f-label);font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--on-ink-faint)}

/* ═══════════════════════ 08 OWNER STORIES ═══════════════════════ */
.esb-stories{padding-top:clamp(56px,8vw,120px);padding-bottom:clamp(56px,8vw,120px)}
.esb-stories .esb-head{display:grid;grid-template-columns:1fr auto;column-gap:24px;row-gap:16px;align-items:end;margin-bottom:clamp(32px,4vw,56px)}
.esb-stories .esb-head > span,.esb-stories .esb-head h2{grid-column:1}
.esb-stories .esb-head > p{grid-column:2;grid-row:2;margin:0;font-family:var(--f-label);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--text-mute)}
.esb-stories .esb-head > p i{margin-right:8px;color:var(--accent-ink)}
.esb-stories ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(248px,1fr));gap:18px;align-items:start}
.esb-stories li > button,.esb-stories li > figure{display:block;position:relative;width:100%;box-sizing:border-box;margin:0 0 14px;padding:0;border:1px solid var(--line);border-radius:var(--r-card);overflow:hidden;background:none}
.esb-stories li > button{cursor:pointer;font:inherit;color:inherit;transition:box-shadow 200ms}
.esb-stories li > button:hover{box-shadow:0 18px 40px -20px rgba(0,0,0,.45)}
.esb-stories li > button::before{content:"";position:absolute;inset:0;background:linear-gradient(to top,rgba(0,0,0,.42),transparent 55%);pointer-events:none}
.esb-stories li > button::after{content:"\f04b";font-family:"Font Awesome 6 Free";font-weight:900;font-style:normal;line-height:1;position:absolute;left:16px;bottom:16px;width:52px;height:52px;box-sizing:border-box;padding-left:3px;border-radius:50%;background:var(--page);color:var(--ink);display:flex;align-items:center;justify-content:center;font-size:14px}
.esb-stories li > button:not([data-video])::after{content:"\f10d";padding-left:0}
.esb-stories li > blockquote{display:none}
.esb-stories li img{width:100%;aspect-ratio:4/5;object-fit:cover;display:block}
.esb-stories li h3{font-family:var(--f-display);font-size:21px;font-weight:700;letter-spacing:-.02em;color:var(--ink);margin:0;line-height:1.6}
.esb-stories li p{font-family:var(--f-label);font-size:11.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--text-mute);margin:4px 0 0}

/* ═══════════════════════ 09 OWNERSHIP GUIDE ═══════════════════════ */
.esb-guide{background:var(--surface-2);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.esb-guide .esb-wrap{padding-top:clamp(48px,7vw,104px);padding-bottom:clamp(48px,7vw,104px);display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:clamp(32px,5vw,72px);align-items:center}
.esb-guide__cover{justify-self:center;width:clamp(200px,20vw,264px);aspect-ratio:3/4;background:var(--ink);border-radius:var(--r-card);box-shadow:0 30px 60px -24px rgba(0,0,0,.45);display:flex;flex-direction:column;justify-content:space-between;padding:26px;box-sizing:border-box;transform:rotate(-3.5deg);transition:transform 300ms}
.esb-guide__cover:hover{transform:rotate(0deg) translateY(-6px)}
.esb-guide__cover img{max-width:100%;max-height:34px;width:auto;height:auto;align-self:flex-start}
.esb-guide__cover strong{font-family:var(--f-display);font-size:clamp(22px,2.2vw,29px);font-weight:800;letter-spacing:-.025em;color:var(--on-ink);line-height:1.05}
.esb-guide__cover span{font-family:var(--f-label);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--support)}
.esb-guide .esb-head{gap:18px;max-width:52ch;min-width:0}
.esb-guide .esb-head h2{font-size:clamp(28px,3.2vw,46px);line-height:1.02}
.esb-guide .esb-head > p{font-size:17px;line-height:1.6;color:var(--text);margin:0}
.esb-guide .esb-head > p.esb-guide__thanks{font-size:16px;font-weight:600;display:flex;gap:10px;align-items:flex-start}
.esb-guide__form{display:flex;flex-direction:column;gap:18px;margin:0}
.esb-guide__form > div{display:flex;gap:10px;flex-wrap:wrap;align-items:center;background:var(--page);border:1px solid var(--line);border-radius:99px;padding:8px 8px 8px 18px}
.esb-guide__form input{flex:1;min-width:110px;height:40px;border:none;background:transparent;color:var(--ink);font-size:15.5px;font-family:var(--f-body);outline:none}
.esb-guide__form input[type=email]{flex:1.4;min-width:150px;padding-left:11px;background:linear-gradient(var(--line),var(--line)) left center/1px 22px no-repeat}
.esb-guide__form .esb-btn{height:44px;padding:0 22px;gap:9px;font-size:14.5px;flex:none}
.esb-guide__form .esb-btn i{font-size:12px}
.esb-guide__form > p{font-size:12.5px;line-height:1.5;color:var(--text-mute);margin:0}

/* ═══════════════════════ 10 FAQ ═══════════════════════ */
.esb-faq > .esb-head{gap:16px}
.esb-faq__list{display:flex;flex-direction:column;border-bottom:1px solid var(--line)}
.esb-faq details{border-top:1px solid var(--line)}
.esb-faq summary{list-style:none;display:flex;align-items:flex-start;justify-content:space-between;gap:18px;padding:22px 0;cursor:pointer;font-family:var(--f-display);font-size:clamp(17px,1.6vw,20px);font-weight:600;letter-spacing:-.015em;color:var(--ink);line-height:1.35}
.esb-faq summary::-webkit-details-marker{display:none}
.esb-faq summary::after{content:"\f067";font-family:"Font Awesome 6 Free";font-weight:900;font-style:normal;line-height:1;flex:none;width:32px;height:32px;border-radius:50%;background:var(--tint);color:var(--brand);display:flex;align-items:center;justify-content:center;font-size:12px;transition:background 200ms,color 200ms}
.esb-faq details[open] summary::after{content:"\f068";background:var(--ink);color:var(--on-ink)}
.esb-faq details > p{font-size:16.5px;line-height:1.7;color:var(--text-mute);margin:0;padding:0 56px 26px 0;max-width:70ch}

/* ═══════════════════════ 11 CONTACT ═══════════════════════ */
.esb-contact{background:var(--surface)}
.esb-contact .esb-wrap{padding-top:clamp(48px,6vw,88px);padding-bottom:clamp(48px,6vw,88px)}
.esb-contact .esb-head{margin-bottom:clamp(28px,3.5vw,44px)}
.esb-contact .esb-head h2{font-size:clamp(26px,2.8vw,40px);line-height:1.02}
.esb-contact ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(auto-fit,minmax(210px,1fr));gap:16px}
.esb-contact li a{color:inherit;background:var(--page);border:1px solid var(--line);border-radius:var(--r-card);padding:26px;display:flex;flex-direction:column;gap:14px;transition:box-shadow 200ms,transform 200ms}
.esb-contact li a:hover{box-shadow:0 16px 36px -20px rgba(0,0,0,.28);transform:translateY(-4px);color:inherit}
.esb-contact li i{width:48px;height:48px;border-radius:50%;background:var(--tint);color:var(--brand);display:flex;align-items:center;justify-content:center;flex:none;font-size:18px}
.esb-contact li strong{font-family:var(--f-display);font-size:18px;font-weight:700;letter-spacing:-.015em;color:var(--ink)}
.esb-contact li span{font-size:15px;line-height:1.5;color:var(--text-mute)}

/* ═══════════════════════ FOOTER ═══════════════════════ */
.esb-footer{background-color:var(--ink)}
.esb-footer .esb-wrap{padding-top:clamp(44px,5vw,72px);padding-bottom:36px;display:flex;flex-direction:column;gap:clamp(28px,3.5vw,44px)}
.esb-footer__brand{display:flex;align-items:center;gap:22px;flex-wrap:wrap}
.esb-footer__brand > img{max-height:70px;max-width:100%;width:auto;height:auto}
.esb-footer__brand > p{display:flex;align-items:center;gap:10px;padding-left:22px;border-left:1px solid var(--rule-on-ink);margin:0;font-family:var(--f-label);font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--on-ink-faint)}
.esb-footer__brand > p img{height:16px;width:auto}
.esb-footer__brand ul{list-style:none;margin:0 0 0 auto;padding:0;display:flex;gap:10px;flex-wrap:wrap}
.esb-footer__brand li{border:1px solid var(--rule-on-ink);border-radius:99px;padding:7px 14px;font-family:var(--f-label);font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--on-ink-mute);line-height:1.6}
.esb-footer__nav{display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap;border-top:1px solid var(--rule-on-ink);padding-top:clamp(24px,3vw,36px)}
.esb-footer nav{display:flex;align-items:center;gap:clamp(16px,2vw,28px);flex-wrap:wrap}
.esb-footer nav a{color:var(--on-ink-mute);font-size:14px}
.esb-footer nav a:hover{color:#fff}
.esb-footer__nav ul{list-style:none;margin:0;padding:0;display:flex;gap:10px;flex-wrap:wrap}
.esb-footer__nav ul a{width:40px;height:40px;border-radius:50%;border:1px solid var(--rule-on-ink);display:flex;align-items:center;justify-content:center;color:var(--on-ink-mute);font-size:15px;transition:background 180ms,color 180ms,border-color 180ms}
.esb-footer__nav ul a:hover{background:#fff;border-color:#fff;color:var(--ink)}
.esb-footer__nav .esb-btn{height:46px;padding:0 22px;font-size:14px;margin-left:auto}
.esb-footer__nav .esb-btn i{font-size:11px}
.esb-footer .esb-wrap > p{font-size:11.5px;line-height:1.75;color:var(--on-ink-faint);margin:0;border-top:1px solid var(--rule-on-ink);padding-top:22px}

/* ═══════════════════════ VIDEO POPUP ═══════════════════════ */
.esb-modal{position:fixed;inset:0;z-index:500;background:rgba(8,10,14,.86);display:flex;align-items:center;justify-content:center;padding:clamp(16px,4vw,48px)}
.esb-modal__box{width:100%;max-width:1040px;max-height:100%;overflow:auto;display:flex;flex-direction:column;gap:12px}
.esb-modal header{display:flex;align-items:center;justify-content:space-between;gap:16px}
.esb-modal header span{font-family:var(--f-label);font-size:11.5px;letter-spacing:.12em;text-transform:uppercase;color:#fff}
.esb-modal header button{width:44px;height:44px;flex:none;border-radius:50%;border:1px solid rgba(255,255,255,.3);background:transparent;color:#fff;cursor:pointer;font-size:18px;display:flex;align-items:center;justify-content:center}
.esb-modal header button:hover{background:rgba(255,255,255,.12)}
.esb-modal__frame{position:relative;width:100%;aspect-ratio:16/9;background:#000;border-radius:14px;overflow:hidden}
.esb-modal__frame video,.esb-modal__frame iframe{position:absolute;inset:0;width:100%;height:100%;border:0;object-fit:contain;background:#000}

/* Text testimonial (owner cards without video) */
.esb-modal__quote{background:var(--page);border-radius:14px;overflow:hidden;display:grid;grid-template-columns:minmax(0,2fr) minmax(0,3fr)}
.esb-modal__quote img{width:100%;height:100%;min-height:280px;object-fit:cover;display:block}
.esb-modal__quote > div{padding:clamp(24px,4vw,56px);display:flex;flex-direction:column;justify-content:center;gap:18px}
.esb-modal__quote i{font-size:30px;color:var(--accent)}
.esb-modal__quote blockquote{margin:0;font-family:var(--f-serif);font-size:clamp(19px,2vw,26px);font-weight:400;line-height:1.45;color:var(--ink)}
.esb-modal__quote blockquote p{margin:0 0 .7em}
.esb-modal__quote blockquote p:last-child{margin:0}
.esb-modal__quote strong{font-family:var(--f-display);font-size:19px;font-weight:700;color:var(--ink);margin-top:6px}
.esb-modal__quote span{font-family:var(--f-label);font-size:11.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--text-mute);margin-top:-12px}

/* Footer: EverSmith brand logo row (forced white) */
.esb-footer .esb-wrap > ul{list-style:none;margin:0;padding:24px 0 0;border-top:1px solid var(--rule-on-ink);display:flex;flex-wrap:wrap;align-items:center;justify-content:center;gap:20px clamp(24px,3.5vw,52px)}
.esb-footer .esb-wrap > ul img{display:block;height:30px;width:auto;max-width:140px;object-fit:contain;filter:brightness(0) invert(1);opacity:.7;transition:opacity 180ms}
.esb-footer .esb-wrap > ul li:hover img{opacity:1}

/* ═══════════════════════ RESPONSIVE ═══════════════════════ */
@media (min-width:960px){
  .esb-hero__intro{grid-column:span 7}
  .esb-lead{grid-column:span 5}
  .esb-intro > .esb-head,.esb-own__media{grid-column:span 5}
  .esb-intro__body,.esb-own__body{grid-column:span 7}
  .esb-faq > .esb-head{grid-column:span 4}
  .esb-faq__list{grid-column:span 8}
  .esb-benefits li:first-child,.esb-benefits li.esb-benefits__platform{grid-column:span 2}
  .esb-faq > .esb-head,.esb-own__media{position:sticky;top:96px;align-self:start}
  .esb-hero__media img{height:clamp(460px,44vw,640px)}
  .esb-proof ul{padding-top:20px;padding-bottom:20px}
  .esb-proof li{font-size:14.5px}
  /* Business: headline + copy left, video right */
  .esb-intro{column-gap:clamp(40px,5vw,80px);row-gap:22px;grid-template-rows:auto auto auto 1fr;align-items:start}
  .esb-intro > .esb-head{grid-column:1 / span 6;grid-row:1;margin-bottom:8px}
  .esb-intro__body{display:contents}
  .esb-intro__body > p{grid-column:1 / span 6}
  .esb-intro .esb-video{grid-column:7 / span 6;grid-row:1 / span 4;align-self:center;margin:0}
  .esb-intro .esb-video img{height:auto;aspect-ratio:16/9}
  .esb-benefits__platform img{height:40px}
}
@media (max-width:1023px){
  .esb-guide__form > div{flex-direction:column;align-items:stretch;border-radius:var(--r-card);padding:12px;gap:10px}
  .esb-guide__form input,.esb-guide__form input[type=email]{flex:none;width:100%;min-width:0;box-sizing:border-box;height:48px;padding:0 16px;border:1px solid var(--line);border-radius:12px;background:transparent}
  .esb-guide__form .esb-btn{width:100%;height:50px}
}
@media (max-width:640px){
  .esb-topbar .esb-wrap{justify-content:center;gap:10px}
  .esb-topbar__logo::after{display:none}
  .esb-topbar nav{margin-left:0;width:100%;justify-content:center}
  .esb-brandbar .esb-wrap{flex-direction:column;align-items:center;gap:10px;padding-top:12px;padding-bottom:14px}
  .esb-brandbar .esb-wrap > img{max-height:48px;margin:0 auto}
  .esb-brandbar nav{margin-left:0;width:100%;justify-content:center;gap:4px 6px}
  .esb-brandbar nav .esb-btn{flex:1 1 100%;margin-top:4px}
  .esb-stats li{padding:24px 16px 32px}
  .esb-stories .esb-head{grid-template-columns:1fr}
  .esb-stories .esb-head > p{grid-column:1;grid-row:auto}
  .esb-modal__quote{grid-template-columns:1fr}
  .esb-modal__quote img{min-height:0;height:auto;aspect-ratio:16/10}
}

/* ═══════════════════════ WORDPRESS ADDITIONS ═══════════════════════ */
/* Sticky brand bar sits under the admin bar when logged in */
.admin-bar .esb-brandbar{top:32px}
@media (max-width:782px){.admin-bar .esb-brandbar{top:46px}}
@media (max-width:600px){.admin-bar .esb-brandbar{top:0}}
/* Brand bar text fallback when no logo is uploaded */
.esb-brandbar .esb-wrap > strong{font-family:var(--f-display);font-size:24px;font-weight:800;color:var(--ink)}
/* Pasted form embeds (HubSpot etc.) */
.esb-lead__hs,.esb-guide__hs{min-width:0}
.esb-lead__hs iframe,.esb-guide__hs iframe{max-width:100%}
.esb-lead__note,.esb-guide__note{font-size:12.5px;line-height:1.5;color:var(--text-mute);margin:0}
/* Contact Form 7 in the hero / guide slots: the <form> carries .esb-lead__form / .esb-guide__form, these cover CF7's extra wrappers */
.esb-lead__hs .wpcf7-form-control-wrap,.esb-guide__hs .wpcf7-form-control-wrap{display:block;font:inherit;letter-spacing:normal;text-transform:none;color:inherit}
.esb-lead__hs .wpcf7-not-valid-tip,.esb-guide__hs .wpcf7-not-valid-tip{display:block;margin-top:5px;font-family:var(--f-body);font-size:12.5px;font-weight:400;letter-spacing:normal;text-transform:none;color:#dc3232}
.esb-lead__hs .wpcf7-not-valid{border-color:#dc3232}
.esb-lead__consent .wpcf7-list-item{display:block;margin:0}
.esb-lead__consent label{display:flex;gap:10px;align-items:flex-start;cursor:pointer}
.esb-guide__form > div > .wpcf7-form-control-wrap{flex:1;min-width:110px}
.esb-guide__form > div > .wpcf7-form-control-wrap[data-name="email"]{flex:1.4;min-width:150px}
.esb-guide__form .wpcf7-form-control-wrap input{width:100%;min-width:0;box-sizing:border-box}
.esb-lead__hs .wpcf7 form .wpcf7-response-output,.esb-guide__hs .wpcf7 form .wpcf7-response-output{margin:0;padding:10px 14px;border-radius:10px;font-size:14px;line-height:1.5}
.esb-lead__hs .wpcf7 form.sent > :not(.wpcf7-response-output),.esb-guide__hs .wpcf7 form.sent > :not(.wpcf7-response-output){display:none}
.esb-lead__hs .wpcf7 form.submitting .esb-btn,.esb-guide__hs .wpcf7 form.submitting .esb-btn{opacity:.6;pointer-events:none}
/* Plain pages / 404 fallback */
.esb-basic{padding-top:clamp(48px,6vw,96px);padding-bottom:clamp(48px,6vw,96px)}
.esb-basic__body{margin-top:32px;max-width:75ch}
/* Anchor links land below the sticky brand bar */
.esb [id]{scroll-margin-top:110px}
.admin-bar .esb [id]{scroll-margin-top:142px}
@media (max-width:640px){
  .esb [id]{scroll-margin-top:116px}
  .admin-bar .esb [id]{scroll-margin-top:116px}
}
/* Mobile: always-compact header (logo + links on one row, button below) */
@media (max-width:640px){
  .esb-brandbar .esb-wrap{flex-direction:row;flex-wrap:wrap;align-items:center;gap:8px 4px;padding-top:8px;padding-bottom:10px}
  .esb-brandbar .esb-wrap > img{max-height:34px;margin:0 auto 0 0}
  .esb-brandbar nav{display:contents}
  .esb-brandbar nav a:not(.esb-btn){font-size:13px;padding:6px 8px}
  .esb-brandbar nav .esb-btn{flex:1 1 100%;margin-top:0;height:40px;font-size:13px}
}
/* ═══════════════════════ OWNERSHIP GUIDE (/guide) ═══════════════════════ */
/* Ownership guide — inherits the frandev theme (eversmith.css).
   Colors, fonts and buttons come from the brand skin on <body> (.esb .b-{brand}),
   so the same page matches whichever brand subsite it lives on.
   Fallbacks = EverSmith Brands, used only if the theme tokens are missing. */
.es-guide{
  --g-ink:var(--ink,#1a2470);
  --g-brand:var(--brand,#24338a);
  --g-brand-dk:var(--brand-dk,#1a2566);
  --g-btn:var(--btn,#24338a);
  --g-btn-dk:var(--btn-dk,#1a2566);
  --g-accent:var(--accent,#00b3c6);
  --g-accent-ink:var(--accent-ink,#007a88);
  --g-tint:var(--tint,rgba(36,51,138,.08));
  --g-surface:var(--surface,#eef1f3);
  --g-surface-2:var(--surface-2,#f7f9fa);
  --g-line:var(--line,#d3d9dc);
  --g-text:var(--text,#3a4453);
  --g-mute:var(--text-mute,#5e6873);
  --g-support:var(--support,#7ed2f0);
  --g-display:var(--f-display,'Inter Display','Inter',Helvetica,Arial,sans-serif);
  --g-body:var(--f-body,'Inter',Helvetica,Arial,sans-serif);
  --g-serif:var(--f-serif,'PT Serif',Georgia,serif);
  --g-card:var(--r-card,20px);
  --g-pad:var(--pad,20px);
  --slot-bg:#fff3c4;--slot-fg:#6b4e00;
  background:#fff;color:var(--g-text);font:400 18px/1.7 var(--g-body)
}
.es-guide *{box-sizing:border-box}
.es-guide .wrap{max-width:var(--maxw,1320px);margin:0 auto;padding-left:var(--g-pad);padding-right:var(--g-pad)}

/* Full-width bands, even when the page sits inside a narrow content column */
.es-guide .hero,.es-guide .cta,.es-guide .final{width:100vw;margin-left:calc(50% - 50vw)}

/* Type: matches the theme's section headings */
.es-guide h1,.es-guide h2,.es-guide h3{font-family:var(--g-display);font-variation-settings:'opsz' 32;margin:0;color:var(--g-ink);text-wrap:balance;text-transform:none}
.es-guide h1{font-size:clamp(36px,6vw,64px);font-weight:800;line-height:.98;letter-spacing:-.035em}
.es-guide h2{font-size:clamp(28px,3.4vw,42px);font-weight:800;line-height:1.02;letter-spacing:-.03em}
.es-guide h3{font-size:20px;font-weight:700;line-height:1.2;letter-spacing:-.015em}
.es-guide p{margin:0}
.es-guide a{color:var(--g-brand-dk)}
.es-guide a:hover{color:var(--g-brand)}
.es-guide a:focus-visible{outline:2px solid var(--g-brand);outline-offset:3px}
.es-guide .slot{background:var(--slot-bg);color:var(--slot-fg);padding:0 .25em;border-radius:3px;font-weight:600}

/* Eyebrow: same as the theme's .esb-head > span */
.es-guide .eyebrow{font-family:var(--g-body);font-size:11px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--g-accent-ink)}

/* Buttons: same pill as .esb-btn */
.es-guide .actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:8px}
.es-guide .btn{display:inline-flex;align-items:center;justify-content:center;height:54px;padding:0 28px;border-radius:99px;font-family:var(--g-body);font-size:15px;font-weight:600;line-height:1;text-decoration:none;white-space:nowrap;border:1.5px solid transparent;transition:background 180ms,color 180ms,border-color 180ms}
.es-guide .btn.primary{background:var(--g-btn);color:#fff}
.es-guide .btn.primary:hover{background:var(--g-btn-dk);color:#fff}
.es-guide .btn.ghost{background:transparent;color:var(--g-ink);border-color:var(--g-line)}
.es-guide .btn.ghost:hover{border-color:var(--g-ink);background:var(--g-surface-2);color:var(--g-ink)}

/* Hero + final: dark ink band, like the theme's Territories section */
.es-guide .hero,.es-guide .final{background:var(--g-ink);color:rgba(255,255,255,.8)}
.es-guide .hero{padding-top:clamp(48px,7vw,96px);padding-bottom:clamp(40px,6vw,80px);border-bottom:4px solid var(--g-accent)}
.es-guide .final{padding-top:clamp(48px,6vw,88px);padding-bottom:clamp(48px,6vw,88px)}
.es-guide .hero .wrap,.es-guide .final .wrap{display:grid;gap:18px}
.es-guide .hero h1,.es-guide .final h2{color:#fff}
.es-guide .hero .eyebrow{color:var(--g-support)}
.es-guide .lede{font-size:clamp(18px,1.6vw,21px);line-height:1.5;max-width:60ch}
.es-guide .hero .btn.ghost,.es-guide .final .btn.ghost{color:#fff;border-color:rgba(255,255,255,.3)}
.es-guide .hero .btn.ghost:hover,.es-guide .final .btn.ghost:hover{background:#fff;border-color:#fff;color:var(--g-ink)}

/* Contents: pill links like the brand bar nav */
.es-guide .toc{display:flex;flex-wrap:wrap;gap:6px;padding-top:20px;padding-bottom:20px;border-bottom:1px solid var(--g-line)}
.es-guide .toc a{color:var(--g-ink);font-size:13.5px;font-weight:600;padding:8px 12px;border-radius:99px;text-decoration:none;transition:background 160ms}
.es-guide .toc a:hover{background:var(--g-tint);color:var(--g-ink)}

/* Sections */
.es-guide .content section{padding-top:clamp(56px,7vw,96px);padding-bottom:clamp(56px,7vw,96px);border-bottom:1px solid var(--g-line);display:grid;gap:24px}
/* Two-column sections on desktop (like the landing page FAQ): heading left and sticky, content right */
.es-guide .sec-head{display:grid;gap:14px;align-content:start}
.es-guide .sec-body{display:grid;gap:24px;min-width:0}
.es-guide .sec-body > h3{margin-top:12px}
@media (min-width:960px){
  .es-guide .content section{grid-template-columns:minmax(0,4fr) minmax(0,8fr);column-gap:clamp(40px,5vw,80px)}
  .es-guide .sec-head{position:sticky;top:120px;align-self:start}
  .es-guide .sec-head h2{font-size:clamp(30px,2.8vw,40px)}
}
.es-guide .step{display:flex;align-items:center;gap:14px}
.es-guide .step .n{flex:none;width:44px;height:44px;border-radius:50%;background:var(--g-tint);color:var(--g-brand);display:inline-grid;place-items:center;font-family:var(--g-display);font-variation-settings:'opsz' 32;font-size:17px;font-weight:800}
.es-guide ul,.es-guide ol{margin:0;padding-left:1.25rem;display:grid;gap:14px}
.es-guide li{margin:0}
.es-guide li::marker{color:var(--g-accent-ink);font-weight:600}
.es-guide strong{color:var(--g-ink);font-weight:600}

/* B2B advantage: same pull-quote as the theme's "What you'd own" note */
.es-guide .adv{font-family:var(--g-serif);font-style:italic;font-size:19px;line-height:1.55;color:var(--g-text);padding:22px 24px;background:var(--g-surface-2);border-left:3px solid var(--g-accent);border-radius:0 3px 3px 0}
.es-guide .adv b{display:block;margin-bottom:6px;font-family:var(--g-body);font-style:normal;font-size:11px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--g-accent-ink)}

/* "Where a franchise helps": same card as Owner benefits */
.es-guide .help{background:var(--g-surface-2);border:1px solid var(--g-line);border-radius:var(--g-card);padding:clamp(22px,2.4vw,30px);display:grid;gap:12px}
.es-guide .help h3{font-size:19px}
.es-guide .help ul{font-size:16px;color:var(--g-mute)}

/* Tables */
.es-guide .table-scroll{overflow-x:auto;border:1px solid var(--g-line);border-radius:var(--g-card);background:#fff}
.es-guide table{border-collapse:collapse;width:100%;font-size:15.5px;margin:0}
.es-guide th,.es-guide td{text-align:left;padding:14px 18px;border:0;border-bottom:1px solid var(--g-line);vertical-align:top;background:none}
.es-guide tr:last-child td{border-bottom:0}
.es-guide th{background:var(--g-surface-2);font-family:var(--g-body);font-size:11px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--g-mute)}
.es-guide td:first-child{font-weight:600;color:var(--g-ink)}

.es-guide .tip{font-size:15px;color:var(--g-mute)}

/* Mid-page call to action */
.es-guide .cta{background:var(--g-surface);border-top:1px solid var(--g-line);border-bottom:1px solid var(--g-line);padding-top:32px;padding-bottom:32px}
.es-guide .cta .wrap{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:16px}
.es-guide .cta p{font-family:var(--g-display);font-variation-settings:'opsz' 32;font-size:clamp(20px,2vw,24px);font-weight:700;letter-spacing:-.02em;line-height:1.2;color:var(--g-ink);max-width:28ch}

/* Checklist */
.es-guide .check{list-style:none;padding:0;gap:12px}
.es-guide .check label{display:flex;align-items:flex-start;gap:14px;cursor:pointer}
.es-guide .check input{appearance:none;-webkit-appearance:none;flex:none;width:22px;height:22px;margin:3px 0 0;border:2px solid var(--g-brand);border-radius:6px;background:#fff;display:grid;place-content:center;cursor:pointer;transition:background 150ms,border-color 150ms}
.es-guide .check input::after{content:"";width:6px;height:11px;border:solid #fff;border-width:0 2.5px 2.5px 0;transform:rotate(45deg) translate(-1px,-1px) scale(0);transition:transform 150ms}
.es-guide .check input:checked{background:var(--g-brand);border-color:var(--g-brand)}
.es-guide .check input:checked::after{transform:rotate(45deg) translate(-1px,-1px) scale(1)}
.es-guide .check input:focus-visible{outline:2px solid var(--g-brand);outline-offset:3px}
.es-guide .check input:checked + span{color:var(--g-mute);text-decoration:line-through;text-decoration-color:var(--g-line)}
@media (prefers-reduced-motion:reduce){.es-guide .check input,.es-guide .check input::after{transition:none}}

.es-guide .legal{font-size:12.5px;line-height:1.7;color:var(--g-mute);padding-top:24px;padding-bottom:24px}

@media (max-width:640px){
  .es-guide .actions .btn{flex:1 1 100%}
  .es-guide .cta .btn{width:100%}
}

/* v2 additions ─────────────────────────────────────────── */
.es-guide .step h3{font-size:clamp(22px,2.4vw,28px);font-weight:800;letter-spacing:-.025em}

/* "At [BRAND]" example: the brand as the worked example */
.es-guide .example{background:var(--g-tint);border-radius:var(--g-card);padding:18px 22px;display:grid;gap:6px}
.es-guide .example b{font-size:11px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:var(--g-brand)}
.es-guide .example p{font-size:16px;line-height:1.6;color:var(--g-text)}

/* Fit check: two side-by-side lists */
.es-guide .fit{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:16px}
.es-guide .fit > div{border:1px solid var(--g-line);border-radius:var(--g-card);padding:clamp(20px,2.2vw,26px);display:grid;gap:12px;align-content:start}
.es-guide .fit h3{font-size:18px}
.es-guide .fit ul{list-style:none;padding:0;font-size:16px}
.es-guide .fit li{padding-left:28px;position:relative}
.es-guide .fit li::before{position:absolute;left:0;top:0;font-weight:700}
.es-guide .fit__yes{background:var(--g-surface-2)}
.es-guide .fit__yes li::before{content:"\2713";color:var(--g-brand)}
.es-guide .fit__no li::before{content:"\2715";color:var(--g-mute)}

/* Common concerns: same accordion feel as the theme FAQ */
.es-guide .qa{border-bottom:1px solid var(--g-line)}
.es-guide .qa details{border-top:1px solid var(--g-line)}
.es-guide .qa summary{list-style:none;display:flex;justify-content:space-between;align-items:flex-start;gap:18px;padding:20px 0;cursor:pointer;font-family:var(--g-display);font-variation-settings:'opsz' 32;font-size:clamp(17px,1.6vw,19px);font-weight:600;letter-spacing:-.015em;line-height:1.35;color:var(--g-ink)}
.es-guide .qa summary::-webkit-details-marker{display:none}
.es-guide .qa summary::after{content:"+";flex:none;width:30px;height:30px;border-radius:50%;background:var(--g-tint);color:var(--g-brand);display:grid;place-items:center;font-family:var(--g-body);font-size:18px;font-weight:600;line-height:1}
.es-guide .qa details[open] summary::after{content:"\2212";background:var(--g-ink);color:#fff}
.es-guide .qa details > div{display:grid;gap:14px;padding:0 0 22px}
.es-guide .qa details > div > p{max-width:64ch}

/* Bullet points with bold lead-ins */
.es-guide .points{gap:14px}

/* How [BRAND] answers */
.es-guide .answers{margin:0;display:grid;gap:0}
.es-guide .answers > div{display:grid;grid-template-columns:minmax(120px,170px) 1fr;gap:4px 20px;padding:12px 0;border-top:1px solid var(--g-line)}
.es-guide .answers > div:first-child{border-top:0;padding-top:4px}
.es-guide .answers dt{font-size:11px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--g-mute);padding-top:4px}
.es-guide .answers dd{margin:0;font-size:16px;color:var(--g-text)}

/* Owner quote: matches the theme's testimonial popup */
.es-guide .quote{margin:8px 0;padding:clamp(24px,3vw,36px);border-radius:var(--g-card);background:var(--g-surface);display:grid;gap:14px}
.es-guide .quote blockquote{margin:0;font-family:var(--g-serif);font-size:clamp(20px,2vw,24px);line-height:1.45;color:var(--g-ink)}
.es-guide .quote figcaption{font-size:11.5px;letter-spacing:.08em;text-transform:uppercase;color:var(--g-mute)}

.es-guide .final .eyebrow{color:var(--g-support)}

@media (max-width:640px){
  .es-guide .answers > div{grid-template-columns:1fr}
}

/* Guide page: hide the theme's page title, drop the theme's page padding, and let the guide control its own width */
.esb-basic:has(.es-guide){padding:0;max-width:none}
.esb-basic:has(.es-guide) article > .esb-head{display:none}
.esb-basic__body:has(.es-guide){margin-top:0;max-width:none}